About | logisticsmarketing.agency

How we operate.

Logistics Marketing was founded on a specific observation: the logistics industry is consistently underserved by generalist marketing agencies. Buyer behavior is different. Sales cycles operate on a different calendar. The vocabulary is its own. And the marketing math — channel attribution, lead-to-revenue ratios, sales-cycle economics — doesn't translate cleanly from CPG or SaaS playbooks.

We built the agency around four pillars — Strategy & Brand, Inbound Marketing, Digital Marketing, and Public Relations — and a team of senior specialists with combined experience inside top-10 global logistics organizations. Each pillar is led by someone who has run that function at scale, for a logistics company, with real operational P&L exposure.

Our approach is grounded in three principles:

Vertical depth over breadth. We turn away non-logistics clients. The asymmetry of expertise is the entire reason clients hire us.
Strategy before execution. A two-week diagnostic phase precedes every engagement. We won't execute on a plan we haven't validated against your data.
Owned channels over paid. Most logistics marketing budgets over-index on paid. We build for compounding returns through content, SEO, and direct outbound — using paid as tactical reinforcement, not as the foundation.

We work with logistics companies between $5M and $250M in revenue, primarily in North America, Europe, and the Middle East. Engagements range from focused service retainers to full-stack outsourced marketing operations.

Our team

Four specialists. Four functions. One industry.

Each of our pillar leads previously held senior marketing roles at top-10 global logistics organizations. Combined operational experience across the team exceeds 50 years inside the industry.

Sarah Chen

Strategy & Brand Lead

Previously a senior marketing lead at DHL Supply Chain. 14+ years building B2B brand strategy and positioning frameworks for global logistics organizations. Specializes in positioning, ICP definition, and competitive analysis for asset-light and asset-based operators.

Marcus Reilly

Inbound Marketing Lead

Previously a senior content lead at Kuehne+Nagel. 11+ years designing content programs for global logistics enterprises. Specializes in long-form content, thought leadership, and lead-gen tooling for high-intent buyer search.

Diana Voss

Digital Marketing Lead

Previously a senior digital marketing lead at Maersk. 13+ years across SEM, programmatic, and CRM-integrated demand generation for industrial and logistics organizations. Specializes in measurement infrastructure, attribution modeling, and channel-mix optimization.

James O'Connor

Public Relations Lead

Previously a senior communications lead at DB Schenker. 16+ years in B2B logistics communications, trade-press placement, and industry-awards strategy. Maintains active relationships with editorial teams at major trade publications.

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Why specialized

The asymmetry of vertical expertise.

Generalist agencies can do many things adequately. Specialized agencies do one thing exceptionally. For logistics companies, that asymmetry compounds across every campaign.

No ramp-up time

Generalist agencies need 3-6 months to learn the industry. We start producing on day one. Briefs require less context. Approvals move faster.

Better targeting

We know the verticals, the BCO segments, the trade lanes, and the procurement cycles. Our targeting parameters reflect that — not generic B2B firmographics.

Content that converts

Our writers come from the industry. They produce content that procurement managers actually find useful — and Google rewards with rankings.

Talk to a specialist.

A 30-minute consultation with one of our pillar leads. We'll review your current marketing, identify gaps, and tell you honestly whether we're a fit.

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A marketing agency built by senior specialists from the logistics industry.