Service · Lead Generation

Lead generation for logistics companies.

End-to-end lead-generation systems for logistics companies: inbound, outbound, content, SEO, and CRM integration. Built around how logistics buyers research, evaluate, and select service providers.

Red and blue cargo containers stacked at terminal

Our approach to lead generation.

Traffic alone doesn't produce revenue. Our programs are designed to convert qualified visitors into booked meetings with your sales team — and to measure performance at the pipeline level, not just at the channel level.

Every campaign is set up with attribution to closed-won revenue before launch, so the conversation is always about results, not impressions.

You've probably tried at least three of these.

The generalist agency

Pitched you "B2B demand gen." Wrote 12 blog posts about supply chain "trends." Your sales team got two meetings, both unqualified.

The junior in-house marketer

Came from CPG or SaaS. Asked what an MBL was on week one. Left at month 18 for a better offer.

Google Ads

Burning $4-8K/month on "freight forwarder" keywords against eight other forwarders bidding for the same impression.

The LinkedIn outbound tool

Sprayed 1,200 connection requests per month. Got your sales rep's profile flagged. Booked zero meetings.

The problem isn't the tactic. The problem is that nobody at the table understood your sales cycle, your buyer's procurement calendar, or why "we offer competitive rates" is the worst headline a forwarder can write.

The 4-phase build.

From audit to compounding system. Most clients hit 80-100 MQLs/month by week 16.

PHASE 1 · WEEKS 1-2

Audit

  • Top-20 account map
  • Churn risk + concentration
  • Lane / mode revenue split
  • Outbound + SEO baseline
PHASE 2 · WEEKS 3-6

Build

  • Positioning rewrite
  • Outbound infra + sequences
  • SEO cluster (3 themes)
  • CRM tracking setup
PHASE 3 · MONTHS 2-4

Ramp

  • Outbound goes live
  • Content compounds
  • Weekly iteration
  • First meetings by mo 3
PHASE 4 · MONTH 4+

Compound

  • 80-100 MQLs/mo sustained
  • System, not campaign
  • Pipeline becomes predictable
  • Sales stops asking marketing

$48K. The most important number in your marketing budget.

Here's what $48K/year buys you in three different worlds. Move the sliders.

In-house junior

$78K
  • 6mo ramp
  • Zero freight exp
  • Leaves at month 18
  • Est leads/mo: ~25
  • Year-1 pipe: $700K

Generalist agency

$96K
  • 3mo ramp
  • Zero freight exp
  • Account churn
  • Est leads/mo: ~45
  • Year-1 pipe: $1.2M

Logistics Marketing

$48K
  • Week 1 live
  • 10+ yrs in freight
  • Same team for 24mo
  • Est leads/mo: 80-100
  • Year-1 pipe: $3.4M

Estimates based on observed conversion across our portfolio: 80-100 MQLs/mo at 4% MQL→SQL, ~$80K avg deal size. Junior estimate uses industry rampup data; generalist agency estimate uses average B2B output without vertical specialization.

Honest filter. Who this works for.

✓ Works for you if

  • → Forwarder, 3PL, drayage, customs broker, or logistics SaaS doing $5-20M revenue
  • → Referrals carry 60%+ of pipeline and you know it's a problem
  • → You have 1-2 closers who could handle more meetings if they showed up
  • → You're willing to wait 90 days for the system to ramp

✗ Doesn't work for you if

  • → You want leads in week one (nobody can do that honestly)
  • → You sell into a 12-account universe (that's relationship sales)
  • → You won't share CRM data (we can't measure)
  • → You're under $3M revenue (you need a sales rep first)

Frequently asked. Honestly answered.

How long until I see meetings?

Outbound: typically 4-6 weeks to first qualified meetings. Inbound and SEO: 4-6 months to meaningful organic traffic. Realistic timelines depend on existing pipeline infrastructure and competitive density.

Do you guarantee a number of leads?

Targets are agreed upfront based on your specific industry segment, current baseline, and engagement scope. We define MQL criteria collaboratively before launch. Performance is reviewed monthly.

Do you work with our existing sales team or replace them?

We work alongside your existing sales team rather than replacing it. Our role is to generate qualified pipeline; your team handles the sales conversations.

What CRM do you work with?

HubSpot, Pipedrive, Salesforce, Zoho, and most other major B2B CRMs. If you don't have a CRM yet, we can help select and implement one as part of the engagement.

Do you require a long contract?

A 6-month initial term is standard, given that lead-generation programs require time to compound. After the initial term, engagements continue month-to-month.

Why $4K/month and not $8K like other agencies?

Our pricing reflects a senior-practitioner operating model with limited agency overhead. Each engagement is led directly by one of our pillar specialists, supported by industry-specialist contractors rather than internal junior staff.

Diversify beyond referral-driven pipeline.

Map your concentration risk and your next 30 BCOs in 30 minutes.

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