Content strategy, long-form articles, lead-gen tools, and trade-lane guides designed to attract qualified prospects through organic search. Every asset is built around real buyer-intent keywords specific to your verticals.
We build content programs around real buyer-intent search queries — the specific operational questions buyers ask before they reach out to vendors. Our keyword research starts with your trade lanes, modes, and HTS codes, not generic logistics topics.
High-intent terms: "freight forwarder for [lane]," "3PL for [vertical]," "customs broker for [HTS code]." These are the keywords your buyer types when they're shopping.
"ISF vs ACE filing." "FCL vs LCL break-even." "Forwarder vs NVOCC." Buyers Google these when comparing options. We own the answer.
Demurrage calculators, lane checkers, HTS classifiers. Yes, we build them — see our Trade Inquiry tool. Tools rank for thousands of long-tail terms a blog can't.
"Shipping reefer break-bulk from Long Beach to Rotterdam." Nobody else writes these. Search volume is low — intent is brutal.
Boring, but ranks. Procurement managers Google "what is BAF" before their first call. We're there. You're the one with the answer.
Every blog post has a call-to-action. Every tool drops the user into a lead form. Content isn't decoration — it's the funnel.
12 long-form articles per quarter. 1 lead-gen tool per year. Internal linking architecture rebuilt. On-page SEO across the existing site. Conversion-optimized landing pages for your top 3 lanes or HTS codes.
Expect 6-12 months to dominate the SERP for niche terms. Year 2 is when compounding kicks in.
| Generic content agencies | Freelance writers | Logistics Marketing | |
|---|---|---|---|
| Monthly cost | $4-8K + writers | $200-500/article | $4K all-in |
| Vertical writers | CPG/SaaS bleed | Variable quality | Freight-industry writers |
| Time to rank niche kw | Random | Random | 8-16 weeks |
| Strategy | Theme-based | Article-based | Topic cluster + tools |
| Productized tools | Never built one | Never built one | 1 included per year |
| Lane-specific content | Generic supply chain takes | Don't know your lanes | Your top lanes + HTS codes |
Niche long-tail (lane + HTS specific): 8-16 weeks. Medium-competition: 4-8 months. Head terms ("freight forwarder"): not our game, that's a Google Ads fight.
We write the briefs and edit the drafts. The first draft is done by a vetted freight-industry writer we've worked with for years.
We use AI for research and outlines. We don't use AI for the final draft. Google detects it and you tank.
One productized tool included per annual engagement. Additional tools at fixed scope.
For inbound clients, yes — covered. If you need deeper technical SEO (Core Web Vitals, schema, log-file analysis), see our SEO service page.
Schedule a 30-minute consultation. We'll review your current content situation and identify the highest-impact opportunities.
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