Service · Outbound

Outbound marketing for logistics.

Targeted email and LinkedIn outreach campaigns built around procurement cycles and trade-lane data. We identify the right buyers per lane and segment, then run measured, multi-touch sequences with full sender-reputation management.

Container vans at logistics terminal

Our approach to outbound.

Outbound works when it's targeted, researched, and paced sustainably. We build small high-fit lists per lane and segment, write sequences specific to your buyers' procurement context, and manage sender-reputation infrastructure to keep deliverability high over time.

The outbound process. Lane-targeted, BL-driven.

01 · DEFINE

Lane + ICP

  • Trade lane (e.g. reefer LGB→RTM)
  • Commodity / HTS code
  • Volume threshold (200+ TEU/yr)
  • Decision-maker title
02 · PULL + CLEAN

~120 real importers

  • BL filings (public data)
  • Strip forwarders as consignee
  • Remove shells + duplicates
  • Filter off-market tenders
03 · SEQUENCE

4-touch, procurement-aware

  • Lane volatility hooks
  • Capacity / ISF deadlines
  • HTS-specific angles
  • Email + LinkedIn cadence
04 · HANDOFF

Warm meetings

  • Full context to sales rep
  • Procurement cycle notes
  • BCO volume + lanes
  • No cold follow-up

What's included.

ICP + lane workshop

We define your target importer profile down to volume, lane, HTS code, and decision-maker title.

List building + verification

Industry-data sourcing for your target lanes and verticals, with multi-step cleaning to remove forwarders listed as consignees, shell entities, and inactive accounts.

Email infrastructure

Dedicated sending domains, warmed appropriately, with ongoing deliverability monitoring to protect your primary domain reputation.

LinkedIn motion

Manual outreach with structured cadence and high-touch personalization. Designed to protect sender account reputation while building genuine connections.

Sequence design

Multi-step cadence per ICP segment, written by our content team with industry context and procurement-cycle awareness.

Weekly iteration

Reply review, A/B testing on subject lines, and sequence refinement. Weekly working session with your sales lead.

Us vs the alternatives. Honestly compared.

Generic cold tools In-house SDR Logistics Marketing
Monthly cost$5K + tools$7.5K ($90K/yr)$4K retainer
Time to first meetingWeek 4-6 (random)Week 8-10Week 4-6
Vertical expertiseNoneTrained on the job10+ yrs in freight
Domain reputationAt risk (mass sending)Your main domain3 separate warmed domains
List sourcingYou bring listsSales Nav (generic)BL data → cleaned to ~120
Lead qualitySpray and prayVariableLane-targeted ICP
How big should my outbound list be per lane?

120-200 cleaned contacts per lane is typical. Larger lists tend to dilute personalization and reduce reply rates.

What reply rate do you target?

Industry-average reply rates for cold B2B outreach run 1-3%. With proper targeting and personalization, well-executed campaigns typically reach 8-14% positive reply rates.

Will my domain reputation get hurt?

Outbound campaigns run on separate sending domains, never your primary corporate domain. Your main domain reputation is protected throughout.

Do you write the sequences or do we?

Our team writes the sequences; you approve before launch. We incorporate your specific voice and operational context while maintaining deliverability best practices.

What CRM does this plug into?

HubSpot, Pipedrive, Salesforce, Apollo, Close, and most major sales platforms. We work within your existing stack rather than introducing new tools unnecessarily.

Build a targeted outbound program.

Schedule a 30-minute consultation. We'll review your current outbound situation and propose a structured approach.

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