Service · SEO

SEO for logistics companies.

Technical and content SEO programs built around your trade lanes, modes, and target verticals. We've audited 60+ logistics websites — our recommendations are calibrated to what actually moves rankings in this industry.

Parked freight trucks at distribution facility

Why SEO matters in logistics.

SEO is the only marketing channel where investment compounds. While paid advertising spend resets every month, SEO assets — content, technical structure, backlink profile — keep producing organic traffic and leads months and years after the work is done.

Year 5

Google Ads (Rent)

Cumulative spend$0.4M
Leads/yr at year490/yr
If you stop paying$0 (gone in 24h)
Asset value$0

SEO + Owned (Equity)

Cumulative spend$0.2M
Leads/yr at year490/yr
If you stop paying320/yr for 6-18mo
Asset value~$1M

What's included.

Technical audit

Core Web Vitals, crawl issues, schema, sitemap, internal linking. We find what's silently killing rankings.

Content gap analysis

What competitors rank for that you don't. What buyers Google that nobody owns. Prioritized.

On-page optimization

Titles, H1s, meta descriptions, internal links. The boring layer most agencies skip.

Topic cluster architecture

Pillar pages + supporting content. Built so Google understands your authority on a topic.

Trade-lane landing pages

One per major lane or HTS code. These rank brutally well because nobody else writes them.

Monthly performance tracking

GSC-style dashboard with real numbers. Not screenshots emailed every quarter.

Us vs the alternatives. Honestly compared.

DIY (Ahrefs + freelancer) Generic SEO agencies Logistics Marketing
Monthly cost$200 tools + $1K articles$3-8K retainer$4K retainer
Time to rank niche kw12-18 months6-12 months2-6 months (lane-specific)
Technical depthLightVariableCore Web Vitals + schema
Logistics SEO knowledgeNoneNone60+ logistics sites audited
Lane / HTS landing pagesYou'd write themGeneric templatesBuilt per your specialty
Backlink approachDIY outreach (random)Often PBNs (risky)Editorial outreach only
How long before SEO pays back?

Niche lane/HTS terms: 2-4 months. Medium competition: 6-9 months. Year 2 is when compounding really kicks in — month 24 typically delivers 4-5x the leads of month 12 for the same cost.

Do you do link building?

Editorial outreach to logistics publications and industry blogs. No PBNs, no link farms — Google penalizes them and your competitors snitch.

What about local SEO (for trucking/drayage)?

Yes — Google Business Profile, location pages, geo-targeted content. Critical for regional carriers.

Do you handle migrations?

Yes. We've seen too many forwarders lose half their organic traffic during a site rebuild. Migrations are a separate scope.

Will my site need to be rebuilt?

Maybe. If your site is on a 2014 template with broken H1 hierarchy, technical fixes alone won't save you. See our Web Design service.

Build organic search visibility.

Schedule a 30-minute consultation. Includes a complimentary high-level audit of your current SEO foundation.

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